Deal Sheet: 2026 Highlander XLE AWD

Toyota of Des Moines · Grimes, IA · VIN: 5TDKDRBH1TS30J768

Negotiation Guide

Opening Offer

$49,453

Fair Price

$50,953

Walk Away Above

$50,908

• Recent buyers paid ~$91 above MSRP

Price Breakdown

Est. Dealer Cost$45,267

Est. Invoice$46,284

Holdback (est.)$1,017

MSRP (Sticker)$50,862

Asking Price$51,042

Markup+$180

Est. Dealer Margin on This Car$5,775

Percentile63% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold398

Avg Markup+$91

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP65%

Avg Days to Sell22 days

Dealer Profile

Inventory402 vehicles

Avg Markup (All Models)+$23

Avg Markup (Highlander)+$180

% Below MSRP6%

Avg Days to Sell33 days

Avg Sold Markup-$152

Price History

Jul 1, 2026$50,642 → $51,042(+$400)

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