Deal Sheet: 2026 Highlander XLE AWD

Serra Toyota · Milwaukee, WI · VIN: 5TDKDRBH0TS31A790

This Is Already a Great Deal

Opening Offer

$48,933

Asking Price

$50,446

Max Price

$50,446

• Recent buyers paid ~$125 above MSRP
• Asking price is already $125 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$44,897

Est. Invoice$45,906

Holdback (est.)$1,009

MSRP (Sticker)$50,446

Asking Price$50,446

Markup$0

Est. Dealer Margin on This Car$5,549

Percentile58% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup+$125

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP62%

Avg Days to Sell22 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$836

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$915

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