Deal Sheet: 2026 Highlander XLE AWD

Crown Toyota · Holland, MI · VIN: 5TDKDRBH0TS30J440

Negotiation Guide

Opening Offer

$48,893

Fair Price

$50,393

Walk Away Above

$50,348

• Recent buyers paid ~$91 above MSRP

Price Breakdown

Est. Dealer Cost$44,769

Est. Invoice$45,775

Holdback (est.)$1,006

MSRP (Sticker)$50,302

Asking Price$50,616

Markup+$314

Est. Dealer Margin on This Car$5,847

Percentile67% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold398

Avg Markup+$91

Median Markup$0

Best Deal-$4,438

Worst Deal+$10,000

% Sold Below MSRP65%

Avg Days to Sell22 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$314

Avg Markup (Highlander)+$314

% Below MSRP39%

Avg Days to Sell29 days

Avg Sold Markup-$317

Price History

Jun 26, 2026$49,902 → $50,302(+$400)

Jul 8, 2026$50,302 → $50,616(+$314)

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