Deal Sheet: 2026 Grand Highlander XLE AWD

Moses Toyota of Morgantown · Morgantown, WV · VIN: 5TDAAAB57TS26F097

Negotiation Guide

Opening Offer

$48,383

Fair Price

$49,883

Walk Away Above

$49,978

• Recent buyers paid ~$137 above MSRP
• Sitting 43 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$44,565

Est. Invoice$45,566

Holdback (est.)$1,001

MSRP (Sticker)$50,073

Asking Price$50,073

Markup$0

Est. Dealer Margin on This Car$5,508

Percentile60% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold2350

Avg Markup+$137

Median Markup$0

Best Deal-$5,104

Worst Deal+$7,940

% Sold Below MSRP65%

Avg Days to Sell26 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$1,827

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,115

Price History

Jun 16, 2026$49,793 → $50,073(+$280)

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