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Deal Sheet: 2026 Grand Highlander XLE AWD
Toyota of Rockwall · Rockwall, TX · VIN: 5TDAAAB54TS147715
This Is Already a Great Deal
Opening Offer
$49,452
Asking Price
$50,981
Max Price
$50,981
- • Recent buyers paid ~$160 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,435 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,508
Est. Invoice$47,553
Holdback (est.)$1,045
MSRP (Sticker)$52,256
Asking Price$50,981
Markup-$1,275
Est. Dealer Margin on This Car$4,473
Percentile5% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold1782
Avg Markup+$160
Median Markup$0
Best Deal-$5,104
Worst Deal+$7,940
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory526 vehicles
Avg Markup (All Models)-$3,398
Avg Markup (Grand Highlander)-$715
% Below MSRP95%
Avg Days to Sell22 days
Avg Sold Markup-$1,488
Price History
Jul 9, 2026$52,256 → $49,886(-$2,370)
Jul 14, 2026$49,886 → $50,981(+$1,095)
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