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Deal Sheet: 2026 RAV4 SE AWD
Joe Machens Toyota · Columbia, MO · VIN: 4T36CRAV7TU34H233
This Is Already a Great Deal
Opening Offer
$37,476
Asking Price
$38,635
Max Price
$38,635
- • Recent buyers paid ~$423 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,385
Est. Invoice$35,158
Holdback (est.)$773
MSRP (Sticker)$38,635
Asking Price$38,635
Markup$0
Est. Dealer Margin on This Car$4,250
Percentile55% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$7
Price History
Jul 17, 2026$38,974 → $38,635(-$339)
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