← Vehicle Details
Deal Sheet: 2026 RAV4 SE AWD
Marthaler Toyota of Ashland · Ashland, WI · VIN: 2T36CRAV6TW25G437
This Is Already a Great Deal
Opening Offer
$37,960
Asking Price
$39,134
Max Price
$39,134
- • Recent buyers paid ~$378 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $378 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,829
Est. Invoice$35,612
Holdback$783
MSRP (Sticker)$39,134
Asking Price$39,134
Markup$0
Dealer Margin on This Car$4,305
Percentile60% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$157
Avg Markup (RAV4)$0
% Below MSRP98%
Avg Days to Sell40 days
Avg Sold Markup-$307
Price History
May 23, 2026$39,484 → $39,134(-$350)
Cheaper RAV4 SE AWD Inventory
Irwin ToyotaLaconia, NH
-$1,961$38,2836d
Edmark ToyotaNampa, ID
-$1,780$36,78934d
Kenny Kent ToyotaEvansville, IN
-$1,617$38,2029d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$1,261$40,06714d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$951$40,04735d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$855$39,15329d
First Team ToyotaChesapeake, VA
-$800$39,70322d
First Team ToyotaChesapeake, VA
-$800$39,14824d
Toyota of BrookfieldBrookfield, WI
-$775$38,23322d
Kenny Kent ToyotaEvansville, IN
-$750$38,90915d