2026 RAV4 SE AWD
Spoken for right now — but holds fall through.
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Already spoken for
- Flagged DealerHold — still listed, but the dealer has already promised it to a buyer.
- 628 other RAV4 RAV4 SE AWDs are actually buyable nationwide right now.
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Negotiation Signal
- On the lot 35 days — longer than 97% of RAV4 listings in WI.
- Price is down $350 from its original list of $39,484.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
Deal Analysis
This 2026 RAV4 is listed at $39,134, right at its MSRP of $39,134. Compared to similar vehicles nationally, this one is priced $205 higher than the market average. It has been on the dealer’s lot for 35 days. Located at Marthaler Toyota of Ashland in Ashland, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
* Advertised price estimated (incomplete data)
Details
Delivery Pipeline
Your vehicle is likely headed to Long Beach, CA
View ships that carry vehicles →Port-Installed Accessories
$664- D5 — Door Edge Guards$165
- MF — Mudguards$160
- 2T — All-Weather Liner Package$339
Factory Options
- CP — Convenience Package
- CY — Weather Package
- FE — 50 State Emissions
Specifications
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Est. Monthly Payment
$689/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $2,345 on one of 10 comparable 2026 RAV4 RAV4 SE AWD about 1,263 miles away. The lowest is $36,789 in Nampa, ID — real leverage when you ask Marthaler Toyota of Ashland to match it. See that listing →
Comparable Vehicles
Avg markup: -$205
35 days on lot