This Is Already a Great Deal
Opening Offer
$35,685
Asking Price
$36,789
Max Price
$36,789
- • Recent buyers paid ~$371 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,151 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,326
Est. Invoice$35,098
Holdback$771
MSRP (Sticker)$38,569
Asking Price$36,789
Markup-$1,780
Dealer Margin on This Car$2,463
Percentile0% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2190
Avg Markup+$371
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP66%
Avg Days to Sell30 days
Dealer Profile
Inventory503 vehicles
Avg Markup (All Models)-$1,764
Avg Markup (RAV4)-$97
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,668
Price History
Jun 13, 2026$38,569 → $38,319(-$250)
Jun 24, 2026$38,319 → $36,789(-$1,530)
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