Negotiation Guide
Opening Offer
$54,077
Fair Price
$55,577
Walk Away Above
$58,024
- • No recent sold data — targeting invoice price
- • Sitting 46 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$54,423
Est. Invoice$56,237
Holdback (est.)$1,814
MSRP (Sticker)$60,470
Asking Price$60,470
Markup$0
Est. Dealer Margin on This Car$6,047
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory207 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (Ranger)-$1,625
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,015
Cheaper Ranger Raptor Inventory
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$0$62,69046d
Parks Ford of Wesley ChapelWesley Chapel, FL
$0$61,05546d