Negotiation Guide
Opening Offer
$53,595
Fair Price
$55,095
Walk Away Above
$57,520
- • No recent sold data — targeting invoice price
- • Sitting 46 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$53,951
Est. Invoice$55,749
Holdback (est.)$1,798
MSRP (Sticker)$59,945
Asking Price$59,945
Markup$0
Est. Dealer Margin on This Car$5,995
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$1,576
Avg Markup (Ranger)-$1,750
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$877
Cheaper Ranger Raptor Inventory
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$0$62,33044d
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Sherwood Groves FordTowanda, PA
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AutoFair FordManchester, NH
$0$59,49046d
Hagerstown FordHagerstown, MD
$0$59,16546d
Koons Ford WoodbridgeWoodbridge, VA
$0$61,38046d
Berkeley FordMoncks Corner, SC
$0$61,18546d
Kings Ford IncCincinnati, OH
$0$62,69046d
Parks Ford of Wesley ChapelWesley Chapel, FL
$0$61,05546d