Negotiation Guide
Opening Offer
$54,389
Fair Price
$55,889
Walk Away Above
$58,215
- • No recent sold data — targeting invoice price
- • Sitting 37 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$54,486
Est. Invoice$56,302
Holdback (est.)$1,816
MSRP (Sticker)$60,540
Asking Price$60,540
Markup$0
Est. Dealer Margin on This Car$6,054
Percentile100% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory266 vehicles
Avg Markup (All Models)-$2,455
Avg Markup (Ranger)-$2,188
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,234
Cheaper Ranger Raptor Inventory
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Parks Ford of Wesley ChapelWesley Chapel, FL
$0$61,05546d