Negotiation Guide
Opening Offer
$55,704
Fair Price
$57,204
Walk Away Above
$59,614
- • No recent sold data — targeting invoice price
- • Sitting 39 days (avg 22) — extra leverage
Price Breakdown
Est. Dealer Cost$55,823
Est. Invoice$57,683
Holdback (est.)$1,861
MSRP (Sticker)$62,025
Asking Price$62,025
Markup$0
Est. Dealer Margin on This Car$6,203
Percentile100% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold204
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory78 vehicles
Avg Markup (All Models)-$2,846
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$1,067
Cheaper Ranger Raptor Inventory
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$0$59,16546d
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Kings Ford IncCincinnati, OH
$0$62,69046d
Parks Ford of Wesley ChapelWesley Chapel, FL
$0$61,05546d