Deal Sheet: 2026 Ranger LARIAT

Ciocca Ford of Flemington · Flemington, NJ · VIN: 1FTER4KP7TLE23318

Negotiation Guide

Opening Offer

$51,875

Fair Price

$53,375

Walk Away Above

$54,607

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,256

Est. Invoice$51,931

Holdback (est.)$1,675

MSRP (Sticker)$55,840

Asking Price$54,340

Markup-$1,500

Est. Dealer Margin on This Car$4,084

Percentile95% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$1,442

Avg Markup (Ranger)-$1,500

% Below MSRP91%

Avg Days to Sell41 days

Avg Sold Markup-$1,208

Price History

Jul 9, 2026$55,840 → $53,840(-$2,000)

Aug 6, 2026$53,840 → $54,840(+$1,000)

Aug 20, 2026$54,840 → $54,340(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57513d

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-$1,500$53,60010d

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-$1,500$49,82510d