Negotiation Guide
Opening Offer
$50,050
Fair Price
$51,550
Walk Away Above
$52,782
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,614
Est. Invoice$50,234
Holdback (est.)$1,620
MSRP (Sticker)$54,015
Asking Price$52,515
Markup-$1,500
Est. Dealer Margin on This Car$3,902
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)-$2,280
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,434
Price History
Aug 20, 2026$53,015 → $52,515(-$500)
Cheaper Ranger LARIAT Inventory
Stivers FordWaukee, IA
-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57513d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92548d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d
Cleveland FordCleveland, TN
-$1,500$51,10510d