Deal Sheet: 2026 Ranger LARIAT

Ken Garff West Valley Ford · West Valley City, UT · VIN: 1FTER4KPXTLE30358

Negotiation Guide

Opening Offer

$50,436

Fair Price

$51,936

Walk Away Above

$53,231

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,073

Est. Invoice$50,708

Holdback (est.)$1,636

MSRP (Sticker)$54,525

Asking Price$53,525

Markup-$1,000

Est. Dealer Margin on This Car$4,453

Percentile99% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$2,007

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,506

Price History

Jul 9, 2026$54,525 → $52,525(-$2,000)

Aug 6, 2026$52,525 → $53,525(+$1,000)

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