Negotiation Guide
Opening Offer
$51,805
Fair Price
$53,305
Walk Away Above
$54,537
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,193
Est. Invoice$51,866
Holdback (est.)$1,673
MSRP (Sticker)$55,770
Asking Price$54,270
Markup-$1,500
Est. Dealer Margin on This Car$4,077
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$2,147
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,168
Price History
Aug 6, 2026$53,770 → $54,770(+$1,000)
Aug 20, 2026$54,770 → $54,270(-$500)
Cheaper Ranger LARIAT Inventory
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