Negotiation Guide
Opening Offer
$50,455
Fair Price
$51,955
Walk Away Above
$53,187
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,978
Est. Invoice$50,611
Holdback (est.)$1,633
MSRP (Sticker)$54,420
Asking Price$52,920
Markup-$1,500
Est. Dealer Margin on This Car$3,942
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$2,684
Avg Markup (Ranger)-$1,250
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,685
Price History
Aug 20, 2026$53,420 → $52,920(-$500)
Cheaper Ranger LARIAT Inventory
Stivers FordWaukee, IA
-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92549d
Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d