Negotiation Guide
Opening Offer
$44,693
Fair Price
$46,193
Walk Away Above
$47,399
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,745
Est. Invoice$45,203
Holdback (est.)$1,458
MSRP (Sticker)$48,605
Asking Price$46,605
Markup-$2,000
Est. Dealer Margin on This Car$2,861
Percentile3% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Ranger)-$1,700
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Aug 15, 2026$47,105 → $46,605(-$500)
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