Negotiation Guide
Opening Offer
$39,908
Fair Price
$41,408
Walk Away Above
$42,614
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,438
Est. Invoice$40,753
Holdback (est.)$1,315
MSRP (Sticker)$43,820
Asking Price$41,820
Markup-$2,000
Est. Dealer Margin on This Car$2,382
Percentile3% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$1,498
Avg Markup (Ranger)-$1,692
% Below MSRP90%
Avg Days to Sell34 days
Avg Sold Markup-$1,559
Price History
Aug 6, 2026$41,320 → $42,320(+$1,000)
Aug 15, 2026$42,320 → $41,820(-$500)
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