Deal Sheet: 2026 Ranger XLT

Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FTER4HH5TLE42059

Negotiation Guide

Opening Offer

$39,108

Fair Price

$40,608

Walk Away Above

$41,814

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,718

Est. Invoice$40,009

Holdback (est.)$1,291

MSRP (Sticker)$43,020

Asking Price$41,020

Markup-$2,000

Est. Dealer Margin on This Car$2,302

Percentile3% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$2,255

Avg Markup (Ranger)-$1,583

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,115

Price History

Aug 6, 2026$40,520 → $41,520(+$1,000)

Aug 15, 2026$41,520 → $41,020(-$500)

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