Negotiation Guide
Opening Offer
$39,053
Fair Price
$40,553
Walk Away Above
$41,759
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$38,669
Est. Invoice$39,957
Holdback (est.)$1,289
MSRP (Sticker)$42,965
Asking Price$40,965
Markup-$2,000
Est. Dealer Margin on This Car$2,297
Percentile3% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$2,319
Avg Markup (Ranger)-$1,700
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,516
Cheaper Ranger XLT Inventory
Landers FordCollierville, TN
-$2,000$40,71520d
Don Vance Ford, Inc.Marshfield, MO
-$2,000$44,39547d
Casa FordEl Paso, TX
-$2,000$41,82020d
Sakelaris Ford Lincoln of Rolla, Inc.Rolla, MO
-$2,000$39,46517d
Olathe FordOlathe, KS
-$2,000$43,01020d
Laird Noller Automotive, Inc.Lawrence, KS
-$2,000$41,02017d
Belk Ford, Inc.Oxford, MS
-$2,000$41,1153d
Landers FordCollierville, TN
-$2,000$44,4203d
Paducah Ford, Inc.Paducah, KY
-$2,000$41,0053d
Paducah Ford, Inc.Paducah, KY
-$2,000$40,5803d