Negotiation Guide
Opening Offer
$57,902
Fair Price
$59,402
Walk Away Above
$61,433
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,119
Est. Invoice$59,022
Holdback (est.)$1,904
MSRP (Sticker)$63,465
Asking Price$59,465
Markup-$4,000
Est. Dealer Margin on This Car$2,347
Percentile3% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (Explorer)-$2,978
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Jul 9, 2026$61,965 → $58,965(-$3,000)
Aug 6, 2026$58,965 → $59,965(+$1,000)
Aug 15, 2026$59,965 → $59,465(-$500)
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