Negotiation Guide
Opening Offer
$58,252
Fair Price
$59,752
Walk Away Above
$61,783
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,434
Est. Invoice$59,348
Holdback (est.)$1,914
MSRP (Sticker)$63,815
Asking Price$59,815
Markup-$4,000
Est. Dealer Margin on This Car$2,382
Percentile3% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)+$990
Avg Markup (Explorer)-$3,577
% Below MSRP53%
Avg Days to Sell36 days
Avg Sold Markup-$446
Price History
Aug 15, 2026$60,315 → $59,815(-$500)
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