Negotiation Guide
Opening Offer
$58,199
Fair Price
$59,699
Walk Away Above
$61,954
- • Recent buyers paid ~$4,063 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,789
Est. Invoice$59,715
Holdback (est.)$1,926
MSRP (Sticker)$64,210
Asking Price$60,210
Markup-$4,000
Est. Dealer Margin on This Car$2,421
Percentile3% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Explorer)-$3,983
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Jun 13, 2026$62,710 → $62,210(-$500)
Jul 9, 2026$62,210 → $59,710(-$2,500)
Aug 6, 2026$59,710 → $60,710(+$1,000)
Aug 15, 2026$60,710 → $60,210(-$500)
Cheaper Explorer Tremor Inventory
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Lithia Ford of BoiseBoise, ID
-$4,000$59,46512d
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