Negotiation Guide
Opening Offer
$59,482
Fair Price
$60,982
Walk Away Above
$63,013
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,541
Est. Invoice$60,492
Holdback (est.)$1,951
MSRP (Sticker)$65,045
Asking Price$61,045
Markup-$4,000
Est. Dealer Margin on This Car$2,505
Percentile3% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (Explorer)-$2,978
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Jul 9, 2026$63,545 → $60,545(-$3,000)
Aug 6, 2026$60,545 → $61,545(+$1,000)
Aug 15, 2026$61,545 → $61,045(-$500)
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