Negotiation Guide
Opening Offer
$60,237
Fair Price
$61,737
Walk Away Above
$63,768
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,220
Est. Invoice$61,194
Holdback (est.)$1,974
MSRP (Sticker)$65,800
Asking Price$62,800
Markup-$3,000
Est. Dealer Margin on This Car$3,580
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$1,568
Avg Markup (Explorer)-$3,071
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,224
Price History
Jul 9, 2026$64,050 → $61,800(-$2,250)
Aug 6, 2026$61,800 → $62,800(+$1,000)
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