Negotiation Guide
Opening Offer
$58,035
Fair Price
$59,535
Walk Away Above
$61,790
- • Recent buyers paid ~$4,063 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,641
Est. Invoice$59,562
Holdback (est.)$1,921
MSRP (Sticker)$64,045
Asking Price$60,045
Markup-$4,000
Est. Dealer Margin on This Car$2,405
Percentile3% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Explorer)-$3,983
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Jun 13, 2026$62,545 → $62,045(-$500)
Jul 9, 2026$62,045 → $59,545(-$2,500)
Aug 6, 2026$59,545 → $60,545(+$1,000)
Aug 15, 2026$60,545 → $60,045(-$500)
Cheaper Explorer Tremor Inventory
Grapevine Ford LincolnGrapevine, TX
-$4,000$49,3308d
Clement FordWentzville, MO
-$4,000$61,26012d
McKie FordRapid City, SD
-$4,000$48,79554d
Lithia Ford of BoiseBoise, ID
-$4,000$59,46512d
Laird Noller Automotive, Inc.Lawrence, KS
-$4,000$60,94512d
Five Star FordNorth Richland Hills, TX
-$4,000$48,15012d
Warrensburg FordWarrensburg, MO
-$4,000$59,96061d
Cummins FordWeatherford, OK
-$4,000$60,00019d
Dick Smith FordColumbia, SC
-$4,000$62,27073d
Moffitt's FordBoone, IA
-$4,000$61,50073d