Negotiation Guide
Opening Offer
$59,222
Fair Price
$60,722
Walk Away Above
$62,753
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,307
Est. Invoice$60,250
Holdback (est.)$1,944
MSRP (Sticker)$64,785
Asking Price$61,285
Markup-$3,500
Est. Dealer Margin on This Car$2,979
Percentile58% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,538
Avg Markup (Explorer)-$3,053
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,393
Price History
Aug 15, 2026$61,785 → $61,285(-$500)
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