Deal Sheet: 2026 Explorer Tremor

Mike Reichenbach Ford · Florence, SC · VIN: 1FMWK8JC2TGB84828

Negotiation Guide

Opening Offer

$58,988

Fair Price

$60,488

Walk Away Above

$62,747

• Recent buyers paid ~$4,063 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,505

Est. Invoice$60,455

Holdback (est.)$1,950

MSRP (Sticker)$65,005

Asking Price$61,505

Markup-$3,500

Est. Dealer Margin on This Car$3,001

Percentile58% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1998

Avg Markup-$4,063

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$1,787

Avg Markup (Explorer)-$3,250

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,702

Price History

Jul 9, 2026$64,005 → $61,005(-$3,000)

Aug 6, 2026$61,005 → $61,505(+$500)

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