Negotiation Guide
Opening Offer
$59,082
Fair Price
$60,582
Walk Away Above
$62,613
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,181
Est. Invoice$60,120
Holdback (est.)$1,939
MSRP (Sticker)$64,645
Asking Price$60,645
Markup-$4,000
Est. Dealer Margin on This Car$2,465
Percentile3% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$1,646
Avg Markup (Explorer)-$3,636
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,800
Price History
Aug 6, 2026$60,145 → $61,145(+$1,000)
Aug 15, 2026$61,145 → $60,645(-$500)
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