Deal Sheet: 2026 Explorer Tremor

Lake Hartwell Ford · Royston, GA · VIN: 1FMWK8JC0TGB83810

Negotiation Guide

Opening Offer

$57,841

Fair Price

$59,341

Walk Away Above

$61,596

• Recent buyers paid ~$4,063 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,465

Est. Invoice$59,381

Holdback (est.)$1,916

MSRP (Sticker)$63,850

Asking Price$60,350

Markup-$3,500

Est. Dealer Margin on This Car$2,885

Percentile58% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1998

Avg Markup-$4,063

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (Explorer)-$3,214

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,824

Price History

Jul 9, 2026$62,850 → $59,850(-$3,000)

Aug 6, 2026$59,850 → $60,350(+$500)

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