Deal Sheet: 2026 Explorer Tremor

Freedom Ford · Gunnison, UT · VIN: 1FMUK8JH7TGC05983

Negotiation Guide

Opening Offer

$49,087

Fair Price

$50,587

Walk Away Above

$52,618

• Recent buyers paid ~$4,063 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,185

Est. Invoice$50,825

Holdback (est.)$1,640

MSRP (Sticker)$54,650

Asking Price$51,150

Markup-$3,500

Est. Dealer Margin on This Car$1,965

Percentile58% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1998

Avg Markup-$4,063

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,488

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,031

Price History

Jul 9, 2026$52,650 → $50,150(-$2,500)

Aug 6, 2026$50,150 → $51,150(+$1,000)

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