Deal Sheet: 2026 Explorer Tremor

Brighton Ford, Inc. · Brighton, CO · VIN: 1FMUK8JH7TGC03828

Negotiation Guide

Opening Offer

$46,797

Fair Price

$48,297

Walk Away Above

$50,328

• Recent buyers paid ~$4,063 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,124

Est. Invoice$48,695

Holdback (est.)$1,571

MSRP (Sticker)$52,360

Asking Price$48,860

Markup-$3,500

Est. Dealer Margin on This Car$1,736

Percentile58% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold1998

Avg Markup-$4,063

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$1,588

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,613

Price History

Jul 9, 2026$50,360 → $47,860(-$2,500)

Aug 6, 2026$47,860 → $48,860(+$1,000)

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