Negotiation Guide
Opening Offer
$48,222
Fair Price
$49,722
Walk Away Above
$51,753
- • Recent buyers paid ~$4,063 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,407
Est. Invoice$50,020
Holdback (est.)$1,614
MSRP (Sticker)$53,785
Asking Price$49,785
Markup-$4,000
Est. Dealer Margin on This Car$1,379
Percentile3% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1998
Avg Markup-$4,063
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)+$517
Avg Markup (Explorer)-$3,605
% Below MSRP66%
Avg Days to Sell33 days
Avg Sold Markup-$903
Price History
Aug 15, 2026$50,285 → $49,785(-$500)
Cheaper Explorer Tremor Inventory
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