Deal Sheet: 2026 Explorer Tremor

Allan Vigil Ford · Morrow, GA · VIN: 1FMUK8JH2TGC38034

Negotiation Guide

Opening Offer

$48,717

Fair Price

$50,217

Walk Away Above

$52,248

• Recent buyers paid ~$4,063 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,852

Est. Invoice$50,480

Holdback (est.)$1,628

MSRP (Sticker)$54,280

Asking Price$50,780

Markup-$3,500

Est. Dealer Margin on This Car$1,928

Percentile58% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1998

Avg Markup-$4,063

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$1

Avg Markup (Explorer)-$3,300

% Below MSRP73%

Avg Days to Sell34 days

Avg Sold Markup-$165

Price History

Aug 15, 2026$51,280 → $50,780(-$500)

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