Negotiation Guide
Opening Offer
$43,417
Fair Price
$44,917
Walk Away Above
$46,981
- • Recent buyers paid ~$3,843 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,141
Est. Invoice$45,612
Holdback (est.)$1,471
MSRP (Sticker)$49,045
Asking Price$45,545
Markup-$3,500
Est. Dealer Margin on This Car$1,405
Percentile89% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$1,936
Avg Markup (Explorer)-$3,306
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,264
Price History
Jul 9, 2026$47,545 → $45,045(-$2,500)
Aug 6, 2026$45,045 → $46,045(+$1,000)
Aug 20, 2026$46,045 → $45,545(-$500)
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