Deal Sheet: 2026 Explorer Active 100A

Phil Long Ford of Raton · Raton, NM · VIN: 1FMUK7DHXTGA26035

Negotiation Guide

Opening Offer

$35,504

Fair Price

$37,004

Walk Away Above

$38,782

• Recent buyers paid ~$4,003 below MSRP
• Sitting 74 days (avg 47) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,504

Est. Invoice$37,721

Holdback (est.)$1,217

MSRP (Sticker)$40,560

Asking Price$37,060

Markup-$3,500

Est. Dealer Margin on This Car$556

Percentile95% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$1,685

Avg Markup (Explorer)-$2,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,844

Price History

Jun 13, 2026$39,560 → $38,560(-$1,000)

Jul 9, 2026$38,560 → $36,560(-$2,000)

Aug 6, 2026$36,560 → $37,560(+$1,000)

Aug 20, 2026$37,560 → $37,060(-$500)

Cheaper Explorer Active 100A Inventory

Phil Long Ford of Denver, LLCDenver, CO

-$4,000$36,56074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66013d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26074d

Mossy FordSan Diego, CA

-$4,000$36,26074d

Hemborg FordNorco, CA

-$4,000$36,66074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d