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Deal Sheet: 2026 Explorer Active 100A
Phil Long Ford of Denver, LLC · Denver, CO · VIN: 1FMUK7DH0TGA43314
Negotiation Guide
Opening Offer
$35,504
Fair Price
$37,004
Walk Away Above
$38,782
- • Recent buyers paid ~$4,180 below MSRP
- • Sitting 65 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,504
Est. Invoice$37,721
Holdback (est.)$1,217
MSRP (Sticker)$40,560
Asking Price$37,060
Markup-$3,500
Est. Dealer Margin on This Car$556
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold181
Avg Markup-$4,180
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,890
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,670
Price History
Jun 13, 2026$39,560 → $38,560(-$1,000)
Jul 9, 2026$38,560 → $36,560(-$2,000)
Aug 6, 2026$36,560 → $37,060(+$500)
Cheaper Explorer Active 100A Inventory
Tomball Ford, Inc.Tomball, TX
-$3,500$37,16065d
Bolton Ford, L.L.C.Lake Charles, LA
-$3,500$37,95558d
AutoNation Ford Fort WorthFt Worth, TX
-$3,500$37,16011d
AutoNation Ford KatyKaty, TX
-$3,500$37,39011d
AutoNation Ford Fort WorthFt Worth, TX
-$3,500$37,16025d
Bolton Ford, L.L.C.Lake Charles, LA
-$3,500$37,95525d
AutoNation Ford MobileMobile, AL
-$3,500$36,76011d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,1604d
McMullen FordCouncil Bluffs, IA
-$3,500$39,16058d
AutoNation Ford ArlingtonArlington, TX
-$3,500$37,1604d