Deal Sheet: 2026 Mustang EcoBoost Premium Fastback

Priority Ford Norfolk · Norfolk, VA · VIN: 1FA6P8TH3T5127702

Negotiation Guide

Opening Offer

$36,833

Fair Price

$38,333

Walk Away Above

$39,554

• Recent buyers paid ~$2,442 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,698

Est. Invoice$37,921

Holdback (est.)$1,223

MSRP (Sticker)$40,775

Asking Price$38,775

Markup-$2,000

Est. Dealer Margin on This Car$2,078

Percentile72% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold347

Avg Markup-$2,442

Median Markup-$2,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$1,896

Avg Markup (Mustang)-$1,727

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$988

Price History

Jul 9, 2026$40,775 → $38,275(-$2,500)

Aug 6, 2026$38,275 → $39,275(+$1,000)

Aug 20, 2026$39,275 → $38,775(-$500)

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