Toyota Sequoia Price in Wisconsin
As of October 19, 2026, there are 91 Toyota Sequoia vehicles available at 21 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $2,385 below MSRP, with 84% of inventory at or under sticker. 19 of 21 dealers are currently pricing below MSRP on average. Prices range from $73,513 to $90,286, with a median of $82,993.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
91
In Stock
-$2,385
Avg Markup
83.5%
At/Below MSRP
$82,993
Median Price
Price range: $73,513 to $90,286.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 4 | -$7,193 | 4 |
| LeadCar Toyota Wausau Wausau, WI | 2 | -$6,520 | 2 |
| Bergstrom Toyota Oshkosh, WI | 5 | -$5,173 | 5 |
| Hesser Toyota Janesville, WI | 4 | -$4,504 | 4 |
| Kolosso Toyota Appleton, WI | 3 | -$3,963 | 2 |
| Wilde Toyota West Allis, WI | 9 | -$3,403 | 5 |
| Rhinelander Toyota Rhinelander, WI | 3 | -$2,874 | 3 |
| Toyota of Brookfield Brookfield, WI | 5 | -$2,192 | 5 |
| Le Mieux & Son Toyota Green Bay, WI | 11 | -$2,087 | 11 |
| Serra Toyota Milwaukee, WI | 5 | -$2,000 | 5 |
| Kenosha Toyota Kenosha, WI | 10 | -$1,952 | 10 |
| Markquart Toyota Chippewa Falls, WI | 4 | -$1,463 | 4 |
| Dahl Toyota Sheboygan Sheboygan, WI | 5 | -$1,421 | 2 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | -$1,000 | 1 |
| East Madison Toyota Madison, WI | 4 | -$950 | 1 |
| Russ Darrow Toyota West Bend, WI | 3 | $0 | 3 |
| Mark Toyota of Plover Plover, WI | 3 | $0 | 3 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 3 | $0 | 3 |
| Heiser Toyota Milwaukee, WI | 2 | $0 | 2 |
| Umansky Toyota Glendale, WI | 4 | +$153 | 1 |
| Kari Toyota Superior, WI | 1 | +$349 | 0 |