Toyota Sequoia Price in Wisconsin
As of September 4, 2026, there are 84 Toyota Sequoia vehicles available at 21 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $1,678 below MSRP, with 85% of inventory at or under sticker. 18 of 21 dealers are currently pricing below MSRP on average. Prices range from $78,993 to $90,022, with a median of $85,889.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
84
In Stock
-$1,678
Avg Markup
84.5%
At/Below MSRP
$85,889
Median Price
Price range: $78,993 — $90,022
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Toyota of Brookfield Brookfield, WI | 5 | -$5,648 | 5 |
| Smart Motors Toyota Madison, WI | 6 | -$4,328 | 6 |
| Bergstrom Toyota Oshkosh, WI | 6 | -$3,494 | 5 |
| Wilde Toyota West Allis, WI | 7 | -$2,888 | 7 |
| Le Mieux & Son Toyota Green Bay, WI | 8 | -$2,351 | 8 |
| LeadCar Toyota La Crosse La Crosse, WI | 2 | -$2,090 | 1 |
| Rhinelander Toyota Rhinelander, WI | 2 | -$1,250 | 2 |
| Heiser Toyota Milwaukee, WI | 6 | -$1,185 | 6 |
| Hesser Toyota Janesville, WI | 2 | -$1,000 | 2 |
| East Madison Toyota Madison, WI | 5 | -$873 | 3 |
| Kenosha Toyota Kenosha, WI | 10 | -$726 | 10 |
| Serra Toyota Milwaukee, WI | 3 | -$667 | 3 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 5 | -$200 | 5 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Russ Darrow Toyota West Bend, WI | 2 | $0 | 2 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | $0 | 1 |
| Markquart Toyota Chippewa Falls, WI | 1 | $0 | 1 |
| Kari Toyota Superior, WI | 3 | $0 | 3 |
| Kolosso Toyota Appleton, WI | 4 | +$299 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 2 | +$399 | 0 |
| Umansky Toyota Glendale, WI | 3 | +$546 | 0 |