Toyota Prius Plug-in Hybrid Price in Wisconsin
As of October 24, 2026, there are 27 Toyota Prius Plug-in Hybrid vehicles available at 17 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $648 below MSRP, with 82% of inventory at or under sticker. 13 of 17 dealers are currently pricing below MSRP on average. Prices range from $34,967 to $45,000, with a median of $41,276.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
27
In Stock
-$648
Avg Markup
81.5%
At/Below MSRP
$41,276
Median Price
Price range: $34,967 to $45,000.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Smart Motors Toyota Madison, WI | 9 | -$1,337 | 9 |
| Serra Toyota Milwaukee, WI | 1 | -$1,306 | 1 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | -$1,195 | 1 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | -$1,121 | 1 |
| Kenosha Toyota Kenosha, WI | 1 | -$559 | 1 |
| Dahl Toyota Sheboygan Sheboygan, WI | 1 | -$553 | 1 |
| Wilde Toyota West Allis, WI | 3 | -$459 | 2 |
| Markquart Toyota Chippewa Falls, WI | 1 | -$454 | 1 |
| Umansky Toyota Glendale, WI | 1 | -$243 | 1 |
| Le Mieux & Son Toyota Green Bay, WI | 1 | $0 | 1 |
| Heiser Toyota Milwaukee, WI | 1 | $0 | 1 |
| Mark Toyota of Plover Plover, WI | 1 | $0 | 1 |
| Toyota of Brookfield Brookfield, WI | 1 | $0 | 1 |
| LeadCar Toyota Wausau Wausau, WI | 1 | +$153 | 0 |
| Kolosso Toyota Appleton, WI | 1 | +$299 | 0 |
| East Madison Toyota Madison, WI | 1 | +$399 | 0 |
| Russ Darrow Toyota West Bend, WI | 1 | +$499 | 0 |