Toyota Land Cruiser Price in Wisconsin
As of September 4, 2026, there are 56 Toyota Land Cruiser vehicles available at 21 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $745 below MSRP, with 84% of inventory at or under sticker. 17 of 21 dealers are currently pricing below MSRP on average. Prices range from $59,276 to $77,608, with a median of $72,379.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
56
In Stock
-$745
Avg Markup
83.9%
At/Below MSRP
$72,379
Median Price
Price range: $59,276 — $77,608
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Bergstrom Toyota Oshkosh, WI | 3 | -$3,268 | 3 |
| Toyota of Brookfield Brookfield, WI | 4 | -$2,510 | 4 |
| Smart Motors Toyota Madison, WI | 3 | -$1,852 | 3 |
| Le Mieux & Son Toyota Green Bay, WI | 8 | -$1,687 | 8 |
| Serra Toyota Milwaukee, WI | 2 | -$1,000 | 2 |
| Kenosha Toyota Kenosha, WI | 4 | -$750 | 4 |
| Wilde Toyota West Allis, WI | 4 | -$625 | 4 |
| Umansky Toyota Glendale, WI | 4 | -$246 | 2 |
| East Madison Toyota Madison, WI | 1 | -$2 | 1 |
| Rhinelander Toyota Rhinelander, WI | 1 | $0 | 1 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | $0 | 1 |
| Kari Toyota Superior, WI | 2 | $0 | 2 |
| Hesser Toyota Janesville, WI | 1 | $0 | 1 |
| Mark Toyota of Plover Plover, WI | 4 | $0 | 4 |
| Russ Darrow Toyota West Bend, WI | 2 | $0 | 2 |
| Heiser Toyota Milwaukee, WI | 1 | $0 | 1 |
| Markquart Toyota Chippewa Falls, WI | 3 | $0 | 3 |
| Dahl Toyota Sheboygan Sheboygan, WI | 1 | +$99 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 1 | +$299 | 0 |
| Kolosso Toyota Appleton, WI | 4 | +$299 | 0 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 2 | +$2,022 | 1 |