Toyota Land Cruiser Price in Wisconsin
As of October 19, 2026, there are 70 Toyota Land Cruiser vehicles available at 21 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $715 below MSRP, with 77% of inventory at or under sticker. 16 of 21 dealers are currently pricing below MSRP on average. Prices range from $57,688 to $76,978, with a median of $72,826.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
70
In Stock
-$715
Avg Markup
77.1%
At/Below MSRP
$72,826
Median Price
Price range: $57,688 to $76,978.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Hesser Toyota Janesville, WI | 2 | -$3,477 | 2 |
| Bergstrom Toyota Oshkosh, WI | 3 | -$3,415 | 3 |
| LeadCar Toyota Wausau Wausau, WI | 3 | -$2,223 | 3 |
| Le Mieux & Son Toyota Green Bay, WI | 3 | -$1,953 | 3 |
| Smart Motors Toyota Madison, WI | 4 | -$1,441 | 4 |
| Serra Toyota Milwaukee, WI | 3 | -$1,333 | 3 |
| East Madison Toyota Madison, WI | 2 | -$1,203 | 1 |
| Kenosha Toyota Kenosha, WI | 12 | -$903 | 12 |
| Wilde Toyota West Allis, WI | 3 | -$753 | 1 |
| Toyota of Brookfield Brookfield, WI | 6 | $0 | 6 |
| Markquart Toyota Chippewa Falls, WI | 5 | $0 | 5 |
| Mark Toyota of Plover Plover, WI | 4 | $0 | 4 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 3 | $0 | 3 |
| Heiser Toyota Milwaukee, WI | 2 | $0 | 2 |
| Russ Darrow Toyota West Bend, WI | 1 | $0 | 1 |
| Marthaler Toyota of Ashland Ashland, WI | 1 | $0 | 1 |
| Kolosso Toyota Appleton, WI | 4 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 2 | +$299 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 1 | +$299 | 0 |
| Kari Toyota Superior, WI | 1 | +$349 | 0 |
| Umansky Toyota Glendale, WI | 5 | +$499 | 0 |