Toyota Highlander Markup by State
Average dealer markup over MSRP on the Highlander in every state, ranked cheapest first across 2,445 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Vermont | 10 | -$1,195 | $52,190 | 90% | View → |
| 2 | Oregon | 52 | -$755 | $56,914 | 75% | View → |
| 3 | Wyoming | 6 | -$681 | $54,946 | 100% | View → |
| 4 | Idaho | 13 | -$490 | $55,125 | 69.2% | View → |
| 5 | Illinois | 38 | -$411 | $56,699 | 65.8% | View → |
| 6 | New Hampshire | 15 | -$330 | $53,143 | 80% | View → |
| 7 | New Mexico | 16 | -$267 | $55,737 | 93.8% | View → |
| 8 | Indiana | 23 | -$259 | $56,258 | 69.6% | View → |
| 9 | Washington | 54 | -$253 | $57,215 | 64.8% | View → |
| 10 | Montana | 7 | -$245 | $56,782 | 28.6% | View → |
| 11 | West Virginia | 24 | -$216 | $55,646 | 75% | View → |
| 12 | Connecticut | 42 | -$148 | $50,902 | 85.7% | View → |
| 13 | Maryland | 33 | -$136 | $55,998 | 60.6% | View → |
| 14 | Kentucky | 31 | -$133 | $55,383 | 74.2% | View → |
| 15 | Nebraska | 9 | -$94 | $56,383 | 88.9% | View → |
| 16 | Michigan | 27 | -$63 | $51,206 | 66.7% | View → |
| 17 | Ohio | 60 | -$27 | $52,741 | 65% | View → |
| 18 | Pennsylvania | 73 | -$22 | $55,267 | 71.2% | View → |
| 19 | Massachusetts | 85 | -$19 | $54,103 | 54.1% | View → |
| 20 | Louisiana | 32 | -$14 | $54,307 | 56.3% | View → |
| 21 | North Carolina | 103 | -$12 | $55,790 | 79.6% | View → |
| 22 | Delaware | 5 | $0 | $56,623 | 100% | View → |
| 23 | Iowa | 15 | +$38 | $55,163 | 53.3% | View → |
| 24 | Missouri | 29 | +$41 | $55,242 | 89.7% | View → |
| 25 | Alabama | 53 | +$75 | $54,579 | 66% | View → |
| 26 | South Carolina | 46 | +$105 | $55,176 | 87% | View → |
| 27 | Wisconsin | 12 | +$108 | $57,117 | 58.3% | View → |
| 28 | North Dakota | 5 | +$120 | $56,808 | 60% | View → |
| 29 | Virginia | 42 | +$143 | $54,412 | 64.3% | View → |
| 30 | Utah | 14 | +$157 | $54,038 | 64.3% | View → |
| 31 | Kansas | 13 | +$173 | $56,548 | 69.2% | View → |
| 32 | Texas | 206 | +$233 | $54,399 | 53.4% | View → |
| 33 | Minnesota | 11 | +$233 | $57,277 | 45.5% | View → |
| 34 | Florida | 219 | +$249 | $54,452 | 69.4% | View → |
| 35 | Rhode Island | 12 | +$258 | $55,135 | 25% | View → |
| 36 | Oklahoma | 22 | +$306 | $53,812 | 40.9% | View → |
| 37 | Georgia | 89 | +$348 | $55,672 | 69.7% | View → |
| 38 | California | 214 | +$361 | $54,864 | 17.8% | View → |
| 39 | Alaska | 5 | +$378 | $56,557 | 20% | View → |
| 40 | Maine | 12 | +$409 | $55,695 | 33.3% | View → |
| 41 | New Jersey | 77 | +$431 | $54,033 | 49.4% | View → |
| 42 | New York | 156 | +$456 | $54,261 | 39.1% | View → |
| 43 | Mississippi | 32 | +$471 | $54,247 | 56.3% | View → |
| 44 | Arkansas | 15 | +$545 | $55,772 | 40% | View → |
| 45 | Colorado | 37 | +$552 | $54,908 | 45.9% | View → |
| 46 | Arizona | 31 | +$768 | $55,752 | 16.1% | View → |
| 47 | Tennessee | 36 | +$1,283 | $57,646 | 25% | View → |
| 48 | Nevada | 21 | +$1,287 | $55,908 | 19% | View → |
The short version
Dealer markup on the Highlander varies a lot by state. Right now the cheapest state to buy is Vermont, where the average listing runs -$1,195 versus MSRP — compared with a national average of +$168. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Highlander market overview · cheapest Highlander listings · dealer markups explained