Toyota Highlander Markup by State
Average dealer markup over MSRP on the Highlander in every state, ranked cheapest first across 3,273 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | New Hampshire | 24 | -$413 | $52,787 | 83.3% | View → |
| 2 | Connecticut | 50 | -$211 | $52,878 | 86% | View → |
| 3 | Idaho | 25 | -$170 | $57,059 | 72% | View → |
| 4 | Vermont | 16 | -$111 | $51,725 | 50% | View → |
| 5 | Oregon | 68 | -$72 | $57,122 | 82.4% | View → |
| 6 | Florida | 247 | -$32 | $53,781 | 79.4% | View → |
| 7 | Louisiana | 26 | -$31 | $54,111 | 61.5% | View → |
| 8 | Colorado | 45 | -$30 | $54,832 | 57.8% | View → |
| 9 | Indiana | 35 | -$16 | $56,667 | 80% | View → |
| 10 | Delaware | 6 | $0 | $55,456 | 100% | View → |
| 11 | Iowa | 27 | +$4 | $55,343 | 70.4% | View → |
| 12 | West Virginia | 35 | +$11 | $55,883 | 74.3% | View → |
| 13 | North Dakota | 15 | +$27 | $55,502 | 93.3% | View → |
| 14 | Nebraska | 15 | +$31 | $56,383 | 80% | View → |
| 15 | Missouri | 41 | +$32 | $56,383 | 87.8% | View → |
| 16 | Wyoming | 8 | +$32 | $56,490 | 75% | View → |
| 17 | Washington | 80 | +$34 | $57,332 | 51.3% | View → |
| 18 | South Carolina | 61 | +$36 | $55,722 | 96.7% | View → |
| 19 | Ohio | 74 | +$73 | $55,447 | 59.5% | View → |
| 20 | Kansas | 16 | +$75 | $56,335 | 87.5% | View → |
| 21 | Utah | 17 | +$88 | $54,113 | 82.4% | View → |
| 22 | Kentucky | 33 | +$101 | $55,702 | 84.8% | View → |
| 23 | Illinois | 85 | +$102 | $56,438 | 63.5% | View → |
| 24 | Wisconsin | 28 | +$110 | $56,257 | 78.6% | View → |
| 25 | Michigan | 33 | +$125 | $50,797 | 72.7% | View → |
| 26 | Massachusetts | 125 | +$140 | $54,258 | 59.2% | View → |
| 27 | New Mexico | 19 | +$176 | $55,611 | 68.4% | View → |
| 28 | Minnesota | 18 | +$183 | $56,655 | 50% | View → |
| 29 | Montana | 23 | +$197 | $56,782 | 34.8% | View → |
| 30 | Pennsylvania | 122 | +$208 | $54,792 | 59% | View → |
| 31 | Rhode Island | 15 | +$225 | $56,928 | 46.7% | View → |
| 32 | Maryland | 54 | +$233 | $55,927 | 68.5% | View → |
| 33 | Georgia | 92 | +$253 | $55,221 | 76.1% | View → |
| 34 | Alabama | 53 | +$285 | $54,072 | 77.4% | View → |
| 35 | Arkansas | 13 | +$285 | $53,315 | 30.8% | View → |
| 36 | North Carolina | 152 | +$303 | $55,384 | 72.4% | View → |
| 37 | Maine | 17 | +$304 | $51,251 | 52.9% | View → |
| 38 | Texas | 192 | +$307 | $54,698 | 57.3% | View → |
| 39 | California | 329 | +$315 | $54,638 | 35.6% | View → |
| 40 | Mississippi | 18 | +$327 | $55,173 | 66.7% | View → |
| 41 | Virginia | 70 | +$364 | $54,450 | 65.7% | View → |
| 42 | Alaska | 8 | +$435 | $57,979 | 12.5% | View → |
| 43 | New York | 197 | +$542 | $53,778 | 41.6% | View → |
| 44 | New Jersey | 121 | +$613 | $53,602 | 45.5% | View → |
| 45 | Arizona | 61 | +$636 | $56,081 | 26.2% | View → |
| 46 | Oklahoma | 19 | +$1,122 | $58,077 | 21.1% | View → |
| 47 | Tennessee | 56 | +$1,277 | $55,949 | 19.6% | View → |
| 48 | Nevada | 30 | +$1,813 | $55,999 | 0% | View → |
The short version
Dealer markup on the Highlander varies a lot by state. Right now the cheapest state to buy is New Hampshire, where the average listing runs -$413 versus MSRP — compared with a national average of +$247. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Highlander market overview · cheapest Highlander listings · dealer markups explained