Toyota Highlander Markup by State
Average dealer markup over MSRP on the Highlander in every state, ranked cheapest first across 2,504 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Connecticut | 39 | -$414 | $53,728 | 92.3% | View → |
| 2 | New Hampshire | 25 | -$243 | $52,706 | 72% | View → |
| 3 | Oregon | 60 | -$189 | $57,122 | 81.7% | View → |
| 4 | Idaho | 30 | -$179 | $56,700 | 66.7% | View → |
| 5 | Vermont | 6 | -$157 | $50,063 | 50% | View → |
| 6 | West Virginia | 36 | -$134 | $56,333 | 100% | View → |
| 7 | Colorado | 44 | -$130 | $54,395 | 59.1% | View → |
| 8 | Indiana | 52 | -$128 | $55,869 | 71.2% | View → |
| 9 | Florida | 83 | -$120 | $53,677 | 53% | View → |
| 10 | Wyoming | 9 | -$78 | $56,383 | 77.8% | View → |
| 11 | Montana | 13 | -$40 | $56,882 | 30.8% | View → |
| 12 | Michigan | 20 | -$25 | $52,913 | 75% | View → |
| 13 | Delaware | 5 | $0 | $56,383 | 100% | View → |
| 14 | Missouri | 50 | +$6 | $55,605 | 92% | View → |
| 15 | Nebraska | 10 | +$15 | $56,203 | 90% | View → |
| 16 | North Dakota | 19 | +$16 | $55,502 | 94.7% | View → |
| 17 | Arkansas | 17 | +$29 | $55,302 | 29.4% | View → |
| 18 | Ohio | 38 | +$40 | $52,139 | 71.1% | View → |
| 19 | Wisconsin | 34 | +$56 | $55,059 | 85.3% | View → |
| 20 | Louisiana | 25 | +$76 | $54,257 | 60% | View → |
| 21 | Maryland | 40 | +$77 | $55,126 | 77.5% | View → |
| 22 | Utah | 19 | +$84 | $54,113 | 78.9% | View → |
| 23 | Washington | 62 | +$104 | $57,217 | 56.5% | View → |
| 24 | Iowa | 16 | +$138 | $55,591 | 56.3% | View → |
| 25 | Kentucky | 26 | +$144 | $57,233 | 76.9% | View → |
| 26 | Illinois | 80 | +$152 | $56,586 | 70% | View → |
| 27 | Maine | 19 | +$156 | $51,997 | 52.6% | View → |
| 28 | Kansas | 15 | +$178 | $56,383 | 80% | View → |
| 29 | New Mexico | 20 | +$180 | $56,171 | 65% | View → |
| 30 | Pennsylvania | 112 | +$191 | $54,538 | 55.4% | View → |
| 31 | Minnesota | 21 | +$204 | $55,721 | 47.6% | View → |
| 32 | Massachusetts | 101 | +$216 | $55,047 | 56.4% | View → |
| 33 | Virginia | 74 | +$254 | $55,580 | 64.9% | View → |
| 34 | Rhode Island | 11 | +$265 | $57,243 | 36.4% | View → |
| 35 | Texas | 207 | +$268 | $54,935 | 56.5% | View → |
| 36 | California | 272 | +$301 | $54,768 | 39% | View → |
| 37 | Mississippi | 17 | +$406 | $54,587 | 70.6% | View → |
| 38 | New Jersey | 108 | +$444 | $53,626 | 50% | View → |
| 39 | New York | 198 | +$491 | $54,031 | 48.5% | View → |
| 40 | Georgia | 34 | +$654 | $56,269 | 44.1% | View → |
| 41 | Alabama | 11 | +$670 | $57,272 | 36.4% | View → |
| 42 | Tennessee | 39 | +$779 | $57,142 | 28.2% | View → |
| 43 | Oklahoma | 23 | +$838 | $55,793 | 30.4% | View → |
| 44 | Arizona | 52 | +$909 | $55,970 | 34.6% | View → |
| 45 | North Carolina | 19 | +$987 | $57,199 | 21.1% | View → |
| 46 | Nevada | 25 | +$1,959 | $57,545 | 8% | View → |
The short version
Dealer markup on the Highlander varies a lot by state. Right now the cheapest state to buy is Connecticut, where the average listing runs -$414 versus MSRP — compared with a national average of +$226. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Highlander market overview · cheapest Highlander listings · dealer markups explained