Toyota Highlander Price in Massachusetts
As of October 22, 2026, there are 101 Toyota Highlander vehicles available at 35 dealerships in Massachusetts. Expect an average markup of $14 over MSRP in Massachusetts, though 49% of listings are still at or below sticker price. 17 of 35 dealers are currently pricing below MSRP on average. Prices range from $48,253 to $64,763, with a median of $54,012.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
101
In Stock
+$14
Avg Markup
48.5%
At/Below MSRP
$54,012
Median Price
Price range: $48,253 to $64,763.
Dealers in Massachusetts
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Nucar Toyota of North Attleboro North Attleboro, MA | 1 | -$3,077 | 1 |
| Imperial Toyota Milford, MA | 3 | -$2,646 | 3 |
| Jaffarian Toyota Haverhill, MA | 2 | -$1,458 | 2 |
| Woburn Toyota Woburn, MA | 11 | -$1,409 | 11 |
| Tasca Toyota Boston Dorchester, MA | 7 | -$500 | 7 |
| Ira Toyota Danvers, MA | 5 | $0 | 5 |
| Koch Route 2 Toyota Lancaster, MA | 4 | $0 | 4 |
| Balise Toyota West Springfield, MA | 3 | $0 | 3 |
| Bernardi Toyota Framingham, MA | 2 | $0 | 2 |
| Sullivan Brothers Toyota Kingston, MA | 2 | $0 | 2 |
| AutoFair Toyota of Tewksbury Tewksbury, MA | 1 | $0 | 1 |
| K-M Toyota North Adams, MA | 1 | $0 | 1 |
| Haddad Toyota Pittsfield, MA | 1 | $0 | 1 |
| Toyota of Wellesley Wellesley, MA | 1 | $0 | 1 |
| Toyota of Greenfield Greenfield, MA | 1 | $0 | 1 |
| Ira Toyota of Hyannis Hyannis, MA | 1 | $0 | 1 |
| Ira Toyota of Orleans Orleans, MA | 1 | $0 | 1 |
| Falmouth Toyota Bourne, MA | 2 | +$195 | 0 |
| Herb Chambers Toyota Boston Medford, MA | 4 | +$374 | 1 |
| Bristol Toyota, Inc. Swansea, MA | 3 | +$459 | 0 |
| Atlantic Toyota Lynn, MA | 7 | +$495 | 0 |
| Acton Toyota of Littleton Littleton, MA | 1 | +$495 | 0 |
| Tufankjian Toyota of Braintree Braintree, MA | 4 | +$499 | 0 |
| Herb Chambers Toyota Auburn Auburn, MA | 4 | +$499 | 0 |
| Toyota of Watertown Watertown, MA | 2 | +$545 | 0 |
| Copeland Toyota Brockton, MA | 8 | +$595 | 0 |
| Westboro Toyota, Inc. Westborough, MA | 1 | +$595 | 0 |
| Harr Toyota Worcester, MA | 2 | +$598 | 0 |
| Toyota of Dartmouth North Dartmouth, MA | 2 | +$603 | 0 |
| Parkway Toyota of Boston Boston, MA | 2 | +$649 | 0 |
| Route 44 Toyota Raynham, MA | 2 | +$654 | 0 |
| McGee Toyota Hanover, MA | 1 | +$699 | 0 |
| Lia Toyota of Northampton Northampton, MA | 3 | +$704 | 0 |
| Lia Toyota Wilbraham, MA | 2 | +$704 | 0 |
| Nucar Toyota of Norwood Norwood, MA | 4 | +$1,854 | 1 |