Toyota Highlander Price in South Carolina
As of October 21, 2026, there are 49 Toyota Highlander vehicles available at 16 dealerships in South Carolina. Expect an average markup of $120 over MSRP in South Carolina, though 86% of listings are still at or below sticker price. 14 of 16 dealers are currently pricing below MSRP on average. Prices range from $49,417 to $59,389, with a median of $55,521.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
49
In Stock
+$120
Avg Markup
85.7%
At/Below MSRP
$55,521
Median Price
Price range: $49,417 to $59,389.
Dealers in South Carolina
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Peter Boulware Toyota of Columbia West Columbia, SC | 3 | -$291 | 3 |
| Hendrick Toyota North Charleston North Charleston, SC | 7 | $0 | 7 |
| Fred Anderson Toyota of Charleston Charleston, SC | 5 | $0 | 5 |
| Jim Hudson Toyota Irmo, SC | 3 | $0 | 3 |
| Group 1 Toyota Rock Hill Rock Hill, SC | 3 | $0 | 3 |
| Ralph Hayes Toyota Anderson, SC | 3 | $0 | 3 |
| Toyota of Easley Easley, SC | 3 | $0 | 3 |
| Lugoff Toyota Lugoff, SC | 3 | $0 | 3 |
| Miracle Toyota of North Augusta North Augusta, SC | 2 | $0 | 2 |
| Davis Toyota of Orangeburg Orangeburg, SC | 2 | $0 | 2 |
| Toyota of Greenville Greenville, SC | 1 | $0 | 1 |
| Fred Anderson Toyota of Greer Greer, SC | 1 | $0 | 1 |
| Ballentine Toyota Greenwood, SC | 1 | $0 | 1 |
| Stokes Toyota Hilton Head Bluffton, SC | 1 | $0 | 1 |
| Sparks Toyota Myrtle Beach, SC | 9 | +$580 | 4 |
| Midlands Toyota Columbia, SC | 2 | +$774 | 0 |