Toyota Highlander Price in Virginia
As of October 22, 2026, there are 50 Toyota Highlander vehicles available at 32 dealerships in Virginia. Expect an average markup of $198 over MSRP in Virginia, though 62% of listings are still at or below sticker price. 19 of 32 dealers are currently pricing below MSRP on average. Prices range from $46,990 to $59,909, with a median of $54,336.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
50
In Stock
+$198
Avg Markup
62.0%
At/Below MSRP
$54,336
Median Price
Price range: $46,990 to $59,909.
Dealers in Virginia
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Haley Toyota of Roanoke Roanoke, VA | 1 | -$3,883 | 1 |
| Checkered Flag Toyota Virginia Beach, VA | 2 | -$1,796 | 2 |
| Warrenton Toyota Warrenton, VA | 2 | -$1,240 | 2 |
| First Team Toyota Chesapeake, VA | 2 | -$1,000 | 2 |
| Sheehy Toyota of Stafford Stafford, VA | 1 | -$1,000 | 1 |
| Danville Toyota Danville, VA | 2 | -$2 | 2 |
| Sheehy Toyota of Fredericksburg Fredericksburg, VA | 3 | $0 | 3 |
| Loyalty Toyota Chester, VA | 2 | $0 | 2 |
| Shelor Toyota Christiansburg, VA | 2 | $0 | 2 |
| Steven Toyota Harrisonburg, VA | 2 | $0 | 2 |
| Malloy Toyota Winchester, VA | 2 | $0 | 2 |
| McDonough Toyota Staunton, VA | 2 | $0 | 2 |
| Koons Toyota Arlington Arlington, VA | 1 | $0 | 1 |
| Haley Toyota of Farmville Farmville, VA | 1 | $0 | 1 |
| Berglund Toyota Lynchburg, VA | 1 | $0 | 1 |
| Nelson Toyota Stanleytown, VA | 1 | $0 | 1 |
| Hall Toyota Virginia Beach Virginia Beach, VA | 1 | $0 | 1 |
| Flow Toyota of Charlottesville Charlottesville, VA | 1 | $0 | 1 |
| Koons Toyota Tysons Vienna, VA | 1 | $0 | 1 |
| Haley Toyota of Richmond Midlothian, VA | 2 | +$83 | 1 |
| Mechanicsville Toyota Mechanicsville, VA | 1 | +$795 | 0 |
| Miller Toyota Manassas, VA | 1 | +$845 | 0 |
| Casey Toyota Williamsburg, VA | 1 | +$899 | 0 |
| Ourisman Toyota of Richmond Richmond, VA | 1 | +$899 | 0 |
| Bill Page Toyota Falls Church, VA | 2 | +$995 | 0 |
| AutoNation Toyota Leesburg Leesburg, VA | 2 | +$998 | 0 |
| AutoNation Toyota Leesburg S.E.", VA | 1 | +$998 | 0 |
| Ourisman Chantilly Toyota Chantilly, VA | 2 | +$999 | 0 |
| Gloucester Toyota Gloucester, VA | 1 | +$1,011 | 0 |
| Priority Toyota Chesapeake Chesapeake, VA | 2 | +$1,065 | 0 |
| Priority Toyota Springfield Springfield, VA | 2 | +$1,065 | 0 |
| Alexandria Toyota Alexandria, VA | 2 | +$3,492 | 0 |