Toyota Highlander Price in Alabama
As of October 28, 2026, there are 42 Toyota Highlander vehicles available at 17 dealerships in Alabama. Alabama dealers are pricing competitively — the average selling price is $59 below MSRP, with 67% of inventory at or under sticker. 11 of 17 dealers are currently pricing below MSRP on average. Prices range from $49,099 to $61,136, with a median of $54,308.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
42
In Stock
-$59
Avg Markup
66.7%
At/Below MSRP
$54,308
Median Price
Price range: $49,099 to $61,136.
Dealers in Alabama
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Allen Turner Toyota of Auburn Auburn, AL | 2 | -$2,983 | 2 |
| Bill Penney Toyota of Jasper Jasper, AL | 2 | -$2,411 | 2 |
| Tuscaloosa Toyota Tuscaloosa, AL | 3 | -$674 | 3 |
| Serra Toyota of Decatur Decatur, AL | 3 | -$167 | 3 |
| Eastern Shore Toyota Daphne, AL | 5 | $0 | 5 |
| Springhill Toyota Mobile, AL | 3 | $0 | 3 |
| Sunny King Toyota Anniston, AL | 2 | $0 | 2 |
| TeamOne Toyota of Gadsden Rainbow City, AL | 2 | $0 | 2 |
| Serra Toyota Birmingham, AL | 2 | $0 | 2 |
| Limbaugh Toyota Birmingham, AL | 1 | $0 | 1 |
| Bondy's Enterprise Toyota Enterprise, AL | 1 | $0 | 1 |
| Toyota West Mobile Mobile, AL | 5 | +$57 | 1 |
| Hoover Toyota Hoover, AL | 3 | +$666 | 1 |
| Sand Mountain Toyota Albertville, AL | 2 | +$689 | 0 |
| McKinnon Toyota Clanton, AL | 1 | +$978 | 0 |
| Bill Penney Toyota Huntsville, AL | 2 | +$1,000 | 0 |
| Toyota of Dothan Dothan, AL | 3 | +$1,400 | 0 |