Ford Explorer Markup by State
Average dealer markup over MSRP on the Explorer in every state, ranked cheapest first across 37,198 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | California | 1,642 | -$4,201 | $49,005 | 100% | View → |
| 2 | Hawaii | 87 | -$4,121 | $47,605 | 100% | View → |
| 3 | Nevada | 238 | -$4,019 | $51,205 | 100% | View → |
| 4 | Arizona | 714 | -$3,954 | $53,925 | 100% | View → |
| 5 | Washington | 581 | -$3,901 | $55,010 | 100% | View → |
| 6 | Oregon | 306 | -$3,899 | $56,570 | 100% | View → |
| 7 | Montana | 192 | -$3,750 | $56,033 | 100% | View → |
| 8 | Utah | 257 | -$3,737 | $58,510 | 100% | View → |
| 9 | Colorado | 538 | -$3,697 | $58,395 | 100% | View → |
| 10 | North Dakota | 221 | -$3,686 | $54,940 | 100% | View → |
| 11 | South Dakota | 234 | -$3,611 | $54,445 | 100% | View → |
| 12 | Wyoming | 96 | -$3,583 | $58,878 | 100% | View → |
| 13 | Delaware | 153 | -$3,542 | $54,345 | 100% | View → |
| 14 | New Mexico | 283 | -$3,537 | $51,890 | 100% | View → |
| 15 | Minnesota | 977 | -$3,534 | $51,255 | 100% | View → |
| 16 | Idaho | 312 | -$3,479 | $58,395 | 100% | View → |
| 17 | South Carolina | 594 | -$3,465 | $50,578 | 100% | View → |
| 18 | Oklahoma | 577 | -$3,460 | $49,785 | 100% | View → |
| 19 | Kentucky | 456 | -$3,455 | $51,468 | 100% | View → |
| 20 | North Carolina | 1,118 | -$3,427 | $54,323 | 100% | View → |
| 21 | Nebraska | 297 | -$3,426 | $54,840 | 100% | View → |
| 22 | Virginia | 1,127 | -$3,348 | $53,930 | 100% | View → |
| 23 | Iowa | 621 | -$3,336 | $54,145 | 100% | View → |
| 24 | Florida | 2,851 | -$3,328 | $50,055 | 100% | View → |
| 25 | Maryland | 734 | -$3,315 | $53,105 | 100% | View → |
| 26 | Tennessee | 659 | -$3,310 | $50,900 | 100% | View → |
| 27 | Louisiana | 562 | -$3,295 | $49,860 | 100% | View → |
| 28 | Arkansas | 441 | -$3,278 | $50,950 | 100% | View → |
| 29 | Mississippi | 341 | -$3,261 | $50,560 | 100% | View → |
| 30 | Missouri | 1,142 | -$3,203 | $55,493 | 100% | View → |
| 31 | Wisconsin | 924 | -$3,202 | $53,365 | 100% | View → |
| 32 | Indiana | 781 | -$3,171 | $51,710 | 100% | View → |
| 33 | Kansas | 366 | -$3,158 | $54,590 | 100% | View → |
| 34 | Georgia | 1,340 | -$3,153 | $50,655 | 100% | View → |
| 35 | Texas | 3,717 | -$3,140 | $48,400 | 100% | View → |
| 36 | Massachusetts | 209 | -$3,139 | $50,850 | 100% | View → |
| 37 | Illinois | 1,472 | -$3,125 | $54,065 | 100% | View → |
| 38 | Ohio | 1,273 | -$3,106 | $51,100 | 100% | View → |
| 39 | Connecticut | 293 | -$3,104 | $49,330 | 100% | View → |
| 40 | Pennsylvania | 1,683 | -$3,091 | $49,940 | 100% | View → |
| 41 | Alabama | 735 | -$3,074 | $49,830 | 100% | View → |
| 42 | New Jersey | 1,481 | -$2,986 | $48,855 | 100% | View → |
| 43 | West Virginia | 168 | -$2,946 | $53,188 | 100% | View → |
| 44 | New York | 1,984 | -$2,852 | $48,855 | 100% | View → |
| 45 | Rhode Island | 45 | -$2,456 | $49,330 | 100% | View → |
| 46 | Michigan | 2,353 | -$2,294 | $48,585 | 100% | View → |
The short version
Dealer markup on the Explorer varies a lot by state. Right now the cheapest state to buy is California, where the average listing runs -$4,201 versus MSRP — compared with a national average of -$3,252. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Explorer market overview · cheapest Explorer listings · dealer markups explained