Ford Explorer Price in Wisconsin
As of October 21, 2026, there are 1,316 Ford Explorer vehicles available at 100 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $2,307 below MSRP, with 100% of inventory at or under sticker. 100 of 100 dealers are currently pricing below MSRP on average. Prices range from $38,820 to $67,425, with a median of $53,633.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
1,316
In Stock
-$2,307
Avg Markup
100.0%
At/Below MSRP
$53,633
Median Price
Price range: $38,820 to $67,425.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Ashland Ford Ashland, WI | 5 | -$4,500 | 5 |
| Abby Ford, Inc. Abbotsford, WI | 1 | -$4,500 | 1 |
| Kocourek Ford, Inc. Wausau, WI | 6 | -$4,000 | 6 |
| Kennedy Ford, Inc. Sheboygan Falls, WI | 3 | -$4,000 | 3 |
| Clintonville Motors, Inc. Clintonville, WI | 3 | -$4,000 | 3 |
| Sondalle Ford Berlin, WI | 2 | -$4,000 | 2 |
| Kayser Ford of Sauk City Sauk City, WI | 2 | -$4,000 | 2 |
| Horn Ford, Inc. Brillion, WI | 1 | -$4,000 | 1 |
| Lupient Ford Baldwin, WI | 7 | -$3,929 | 7 |
| Ellsworth Ford, Inc. Ellsworth, WI | 7 | -$3,929 | 7 |
| Northtown Ford, Inc. Menomonie, WI | 6 | -$3,833 | 6 |
| Don Johnson Ford Cumberland, WI | 11 | -$3,773 | 11 |
| Sleepy Hollow Ford, Inc. Viroqua, WI | 16 | -$3,750 | 16 |
| Langlade Ford Antigo, WI | 8 | -$3,688 | 8 |
| Kunes Country Ford of Delavan Delavan, WI | 18 | -$3,583 | 18 |
| Virtue's Auto Tech Inc Darlington, WI | 6 | -$3,583 | 6 |
| Homan Ford, Inc. Ripon, WI | 5 | -$3,500 | 5 |
| Symdon Ford of Monticello, LLC Monticello, WI | 5 | -$3,500 | 5 |
| Fillback Automotive PDC, Inc. Prairie Du Chien, WI | 4 | -$3,500 | 4 |
| Koenecke Ford Reedsburg, WI | 4 | -$3,375 | 4 |
| Mike Burkart Ford, Inc. Plymouth, WI | 3 | -$3,333 | 3 |
| Gordie Boucher Ford of Janesville Janesville, WI | 20 | -$3,250 | 20 |
| Griffin Ford Waukesha, WI | 30 | -$3,167 | 30 |
| Stevens Point Auto Center LLC Stevens Point, WI | 9 | -$3,167 | 9 |
| Freedom Ford Tomah, WI | 3 | -$3,167 | 3 |
| Middleton Ford Middleton, WI | 12 | -$3,042 | 12 |
| Gordie Boucher Ford of West Bend West Bend, WI | 28 | -$3,018 | 28 |
| Miller Ford Burlington, WI | 5 | -$3,000 | 5 |
| Elkhorn Motors Inc Elkhorn, WI | 7 | -$2,929 | 7 |
| Soerens Ford, Inc. Brookfield, WI | 24 | -$2,917 | 24 |
| Gross Ford Neillsville, WI | 5 | -$2,900 | 5 |
| S&L Ford Oconto Falls, WI | 9 | -$2,889 | 9 |
| Gregg Young Ford Hortonville, WI | 17 | -$2,824 | 17 |
| Napleton Ford Columbus, WI | 6 | -$2,750 | 6 |
| Schmit Bros Auto, Inc. Saukville, WI | 4 | -$2,750 | 4 |
| Hallada Motors, Inc. Dodgeville, WI | 2 | -$2,750 | 2 |
| Ewald's Hartford Ford, LLC Hartford, WI | 22 | -$2,636 | 22 |
| Gordie Boucher Ford of Thiensville Thiensville, WI | 11 | -$2,636 | 11 |
| Rudig Jensen Ford, Inc. New Lisbon, WI | 8 | -$2,625 | 8 |
| Lynch Ford of Mukwonago Mukwonago, WI | 18 | -$2,611 | 18 |
| Gagne Ford, Inc. Princeton, WI | 9 | -$2,611 | 9 |
| Don Larson Ford Baraboo, WI | 7 | -$2,571 | 7 |
| Van Horn Ford of Sheboygan Sheboygan, WI | 7 | -$2,571 | 7 |
| Eric von Schledorn Ford Random Lake, WI | 15 | -$2,500 | 15 |
| V & H Ford of Marshfield Marshfield, WI | 13 | -$2,462 | 13 |
| Fillback Ford, Inc. Richland Center, WI | 8 | -$2,438 | 8 |
| Eagle River Ford Eagle River, WI | 16 | -$2,406 | 16 |
| Klein Ford, Inc. Winneconne, WI | 14 | -$2,393 | 14 |
| Johnson Ford of New Richmond New Richmond, WI | 24 | -$2,333 | 24 |
| Kayser Ford Madison, WI | 21 | -$2,333 | 21 |
| Hughes Service, Inc. Milladore, WI | 9 | -$2,333 | 9 |
| Toycen Ford, Inc. Chippewa Falls, WI | 11 | -$2,318 | 11 |
| Alphorn Ford, Inc. Monroe, WI | 8 | -$2,313 | 8 |
| Witt Family Ford Pulaski, WI | 8 | -$2,313 | 8 |
| Pioneer Ford Sales, Ltd. Platteville, WI | 10 | -$2,250 | 10 |
| Rosen Ford Belleville Belleville, WI | 9 | -$2,222 | 9 |
| Hudson Ford Hudson, WI | 40 | -$2,200 | 40 |
| Les Mack Ford Lancaster, WI | 13 | -$2,192 | 13 |
| Gordie Boucher Ford of Menomonee Falls, Inc. Menomonee Falls, WI | 16 | -$2,156 | 16 |
| Porcaro Ford Racine, WI | 35 | -$2,143 | 35 |
| Ewald's Venus Ford, LLC Cudahy, WI | 14 | -$2,143 | 14 |
| Link Ford and RV-Rice Lake LLC Rice Lake, WI | 22 | -$2,136 | 22 |
| Heiser Ford Glendale, WI | 16 | -$2,125 | 16 |
| Portage Ford Portage, WI | 4 | -$2,125 | 4 |
| Bushnell Ford, Inc. Lodi, WI | 4 | -$2,125 | 4 |
| Ketterhagen Motor Sales, Inc. Whitewater, WI | 4 | -$2,125 | 4 |
| Griffin Ford Fort Atkinson, Inc. Fort Atkinson, WI | 4 | -$2,125 | 4 |
| Medford Motors, Inc. Medford, WI | 13 | -$2,115 | 13 |
| Osseo Ford Sales & Service, Inc. Osseo, WI | 10 | -$2,100 | 10 |
| Hiller Ford Inc Franklin, WI | 22 | -$2,091 | 22 |
| Breaman Merrill Ford Merrill, WI | 21 | -$2,048 | 21 |
| Northwoods Ford Minocqua, WI | 12 | -$2,042 | 12 |
| Evansville Ford Evansville, WI | 12 | -$2,042 | 12 |
| Dahl Ford Onalaska, WI | 26 | -$2,038 | 26 |
| Les Stumpf Ford Appleton, WI | 19 | -$2,000 | 19 |
| Courtesy Auto & Truck Center, Inc. Stanley, WI | 19 | -$1,974 | 19 |
| Holiday Ford Fond Du Lac, WI | 31 | -$1,952 | 31 |
| Witt Auto Sales, Inc. Crivitz, WI | 13 | -$1,923 | 13 |
| Lake Ford, Inc. Greenfield, WI | 30 | -$1,833 | 30 |
| Bergstrom Ford of Green Bay Green Bay, WI | 38 | -$1,829 | 38 |
| Metro Ford Madison, WI | 20 | -$1,825 | 20 |
| Bell Ford Arlington, WI | 22 | -$1,795 | 22 |
| Maritime Ford Manitowoc, WI | 9 | -$1,778 | 9 |
| Van Horn Ford Lomira Lomira, WI | 9 | -$1,778 | 9 |
| Gordie Boucher Ford of Kenosha, Inc. Kenosha, WI | 42 | -$1,774 | 42 |
| Summit Ford, LLC Beaver Dam, WI | 17 | -$1,765 | 17 |
| Dorsch Ford Green Bay, WI | 33 | -$1,742 | 33 |
| Van Horn Ford Oconomowoc, WI | 11 | -$1,727 | 11 |
| Grinwald Ford, Inc. Watertown, WI | 12 | -$1,708 | 12 |
| Bergstrom Neenah Ford-Lincoln Neenah, WI | 9 | -$1,667 | 9 |
| Uptown Ford Wauwatosa, WI | 20 | -$1,625 | 20 |
| The Motor Company Marinette, WI | 14 | -$1,536 | 14 |
| Eau Claire Ford Eau Claire, WI | 40 | -$1,500 | 40 |
| Timber Ford of Hayward, Inc. Hayward, WI | 12 | -$1,500 | 12 |
| Bergstrom Ford of Oshkosh, Inc. Oshkosh, WI | 10 | -$1,500 | 10 |
| Morries Sparta Ford Sparta, WI | 4 | -$1,500 | 4 |
| Tom Peck Ford, Inc. Clinton, WI | 2 | -$1,500 | 2 |
| Benna Ford Superior Superior, WI | 23 | -$1,196 | 23 |
| Link Ford & RV - Minong, LLC Minong, WI | 8 | -$1,000 | 8 |
| Swant Graber Ford Barron, WI | 9 | -$944 | 9 |